Strategy and Media Consulting
Why is a media strategy important?
In the era of omnichannel and social networks, the media is the main arena in the war for shaping public opinion.
The direct result of this development is the fragmentation of the public that uses the media due to the multiplicity of sources and fake news. This differentiation makes it difficult to access the broad public and requires different preparations on the part of all those who want to reach it.
The public today has much more control and means of filtering information than in the past and much less attention. At the same time, a segmented market has been created here that is ideal for certain types of information.
These changes pose new challenges for public relations professionals and media consultants. The pace is different, the attention is different, the target public is scattered and more difficult to reach, everything is updated every second, the public is flooded with fake news, the messages are of a diverse nature, and the introduction of information requires a different strategy and more sophisticated tools.
Today, in order to design the desired image of the organization and to direct leads, a professional, smart, and responsible construction of an informational strategy is required. The combination of the strategy and its execution in the field will inevitably lead to the design of the desired image in the written and electronic media and in the social networks and hence, in the consciousness of the target audience.
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Phone: +972-54-494-0000
Email: office@libermanpr.co.il
42b Ha'atzmaut St.,
4678954 Herzelia Israel