Media interview tips
How to prepare for a TV interview?
Important guidelines
for an effective interview
Keep sitting upright: Moderate your movements. Activate hand movements using your wrist or elbow. Movements that are too high will hide your face.
. . .
Do not show nervousness: beware of involuntary and aggressive movements. Control your body language throughout your appearance. Not only when conveying a message but also when listening.
. . .
Maintain eye contact with the interviewer: activate the "eye-to-eye" method - do not succumb to the temptation to look at how you look on the monitor screen.
. . .
Release the tension in your face: Keep your facial expressions awake and varied. Control the foci of tension in the face - jaws, lips, eyebrows. Match your facial expressions to your verbal messages.
. . .
Keep a conversational, informal tone of voice: don't give a speech, and don't be fooled. Articulate in standard language, in short sentences, and in terms that are worth every penny. Remember that in a television appearance, you are exposed to the broadest common denominator of the population.
. . .
Use reaction shots to steal screen time from your opponent: during a confrontation, express your disgust with his words, and the camera will focus at your reactions.
. . .
Emphasize the sound bite sentence through body language: when you play it, make sure it is perceived as an important message on a visual level as well. When playing it, straighten up, change the turn of the body, and activate awake hand movements adapted to the message.
. . .
Convey your messages: Treat the interviewer's questions as an option, not a mandatory question on the matriculation exams. You can not only respond, but also initiate: pull the interview in the directions you want.
. . .
Do not attack the interviewer: do not personally offend him and do not confront him. See it as a tool for conveying your messages, not an adversary whom you need to bend his hand. Remember: the right to the last word is always his.
Be relaxed, open, involved, and firm.
Do not be closed, aggressive, hostile, or gloomy.
Remember: the television medium is a visual medium. Be sure to have your appearance and body language throughout your broadcast. The appearance on television is not a performance in front of a large audience but an intimate and direct conversation with the interviewer or your colleagues in the interlocutor, and with the one viewer at home.
How to prepare for
an interview on the radio?
Essential tips
Preparations for the interview
What are the nature of the station and the nature of the program in which you are going to participate
. . .
What time is the program broadcasted,
who is its target audience
. . .
Is the interview being recorded,
or is it a live broadcast.
. . .
Will the recording be held in the studio,
In a media vehicle or by telephone.
. . .
What are the topics you will be asked to comment on.
. . .
Who is the interviewer, how well is he knowledgeable about the subjects, and what is his personal style.
. . .
Will there be more participants?
What are their positions on the expected issues?
. . .
Will telephone lines be opened during the program for listeners' questions/comments?
. . .
Prepare a written backup of the expected content:
"SOUND BITE" - the crushing sentence, key points of development, data, quotes, etc.
. . .
Train yourself before the interview:
Practice answers to upcoming questions through simulation games.
. . .
During the interview:
Adjust your pitch and pace of speech
to those of the interviewer.
. . .
Answer briefly, and speak
in short sentences.
. . .
Sit at a fixed distance from the microphone. Don't hold on to it or tap it.
. . .
Don't be fooled. Maintain a conversational tone of voice. Incorporate examples and personal stories into your remarks.
. . .
Speak in standard, understandable language and at eye level.
. . .
Diversify your voice: Avoid a monotonous tone of voice and pauses in the fluency of talking.
. . .
Do not argue with the interviewer and do not attack him.
. . .
In your responses to a listener questions, avoid offending words and personal assaults.
. . .
Incorporate the crushing sentence several times in your answers. Make it stand out loudly and with the proper assimilation.
. . .
Beware of mouth emissions. Take full control of your verbal messages from the moment you enter the studio until you leave it
Remember: the radiophonic medium is an intimate medium. A person who speaks on the radio as a person-to-person successfully passes the medium.
Do you need help with this topic?
Message us to Schedule a meeting
SITE MAP
CONTACT
Phone: +972-54-494-0000
Email: office@libermanpr.co.il
42b Ha'atzmaut St.,
4678954 Herzelia Israel